If you’re a working photographer, you probably pay for a pile of separate apps: one for scheduling, one for contracts, one for galleries, one for invoices, maybe another for prints. Each has its own login, its own monthly bill, and its own copy of your client’s name and email. PhotoEZ Cloud replaces that pile with one place that follows a client from their first inquiry to their final download.
PhotoEZ Cloud is the hosted version of PhotoEZ, the WordPress plugin suite I built after 17 years behind the camera. It keeps the same workflow, but you don’t need a WordPress site, hosting, or updates. You sign up, set up your studio, and start booking.
Your studio page, and inquiries that sort themselves
Every studio gets a public page with your work, your sessions and prices, reviews, and FAQs, styled with the Page Designer to match your brand. Its inquiry form doesn’t just land in your inbox: AI reads each message, pulls out the client’s name, session type, and date, and drafts a reply. When a question is already answered on your page (like your prices or your booking link), it can send that reply for you, so you only step in when it needs a person.
You can also list your studio in the PhotoEZ Cloud photographer directory, where clients search by ZIP code or city and type of shoot.
Step-by-step online booking
Clients book in a few clear steps: pick a session, a day, and an open time, then add extras and their details. Only times you’re actually free are offered. You can take a deposit through your own Stripe account, offer coupon codes and gift cards, apply session credits, and let clients reschedule within the rules you set. Bookings can feed your Google, Apple, or Outlook calendar through a private calendar link.
Contracts, signed online
Write your contract once, with placeholders for the client’s name, session, date, and amounts. Each booking fills them in automatically, and the client signs by drawing or typing, right after booking. The signed copy is saved with the date, time, and IP address, and either of you can print or save it as a PDF any time.
Proofing and delivery galleries
A confirmed booking can get its gallery automatically, or you can make one for any client. Clients pick favorites from watermarked proofs, leave notes on photos (“can you soften this?”), and can buy extra photos beyond their package. When you upload the edited finals, they download full-resolution, unwatermarked files one at a time or as a single ZIP.
A few things make the gallery side faster:
- AI culling help flags blurry and closed-eye shots so you can clear them before clients see them. It runs in your browser, so it’s unlimited on every plan.
- AI gallery search lets clients type “grandma” or “the dog” and find those photos.
- Slideshows with music (Pro and Studio) play a client’s final photos full-screen, set to a song you upload for that gallery.
A print and gift store in every gallery
Delivered galleries can include a shop. Clients order photo prints and gifts of their own photos and pay you through Stripe. Sell prints and products you make and ship yourself, or let our partner SwaggPress Creations do it: its orders go straight to production, with tracking sent back to the client.
Quotes and invoices with payment plans
For weddings and bigger jobs, send a quote the client approves online, then an invoice they pay by card. Choose payment in full, a deposit and the balance, or a payment plan of monthly or bi-weekly installments. Attach a contract to be signed before the first payment, and let PhotoEZ Cloud send the reminders: three days before each payment is due, and again if it’s late. Cash or check? Record it, and the balance updates.
Email and text reminders
Session reminders, balance reminders, “your photos are ready,” and “your gallery closes soon” go out by email on their own. On Pro and Studio, they can go out by text too, through your own Twilio account, only to clients who opted in, with STOP handled for you.
Reviews, referrals, and your Studio Assistant
After delivery, PhotoEZ Cloud can ask clients for a review, which you approve before it shows on your page. Clients can share a referral link that gives a friend a discount and earns them a session credit. And the Studio Assistant answers questions about your business in plain English, like “how much did I make in September?” or “find the Smith family’s gallery.”
Your money stays yours
Client payments go straight to your own Stripe account. PhotoEZ Cloud takes no commission on bookings, invoices, gallery extras, gift cards, or store sales; you pay only Stripe’s normal processing fee.
Plans
- Free: your studio page, booking, contracts, payments, 3 active galleries, 3 GB of storage, and a taste of the AI (100 photos searched and 10 assistant questions a month).
- Pro, $29/month or $290/year: unlimited active galleries, 150 GB of storage, paid extra photos, quotes and invoices with payment plans, slideshows, text reminders, and 3,000 AI photos / 300 questions a month.
- Studio, $49/month or $490/year: everything in Pro with 2 TB of storage, 10,000 AI photos / 1,000 questions a month, and the option to remove “Powered by PhotoEZ Cloud.”
Every new studio gets 14 days of Pro free, with no card needed. See the full comparison on the pricing page.
Who it’s for
PhotoEZ Cloud is built for portrait, family, newborn, senior, wedding, and event photographers who want their business in one place without becoming a web developer. If you already run a WordPress site and want everything on your own hosting, PhotoEZ for WordPress is the same workflow as plugins.
Elle Jones, photographer and founder of PhotoEZ